“News and Notes directly from the NBA”. This is the description given on the Official NBA Twitter Page. At this point, almost every league has their own twitter page, using the site to connect with fans and keep people updated and the latest scores and news. So what specifically does the NBA use their page for?
When you first go to the NBA twitter page, you see that it has a simple layout. There are no enlarged photos of some of the most well-known players, or pictures of basketballs. Instead, it is a simple black background, with advertisements for the upcoming good games, and what channels you can find them. Just below that is sort of an “encouragement” message, asking fans to use the #NBA hash tag when talking about the current games.
The NBA page just has over 4.5 million followers, and follows just under a thousand. Personally, I think that those are both good numbers, and it’s nice to see that they are making an effort to follow a somewhat large number of people. Usually, official websites do not follow that many Twitter members. Most of the tweets provided by the NBA are game updates. They have half-time and final scores for all NBA games, and they also comment if there is an impressive play that occurs during the game. The NBA also retweets things tweeted by certain athletes, whether it be a clever or informative comment, or a picture of a certain athlete at an event.
While most people see Twitter as a social media that allows fans to connect with others that they usually wouldn’t have the opportunity, the NBA twitter pages seems to be used more in an informative way. There is nothing wrong with this, and it almost seems easier to keep it this way. If fans want to interact, it would be best to interact with the TV personalities, not the league itself. The NBA Twitter Page should keep on doing what it is doing. It is easy to navigate, it isn’t too busy, and it gives the facts, making it easy for fans to follow.